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Thursday, July 17, 2008
The scoop on Elton John’s career
The Atlanta Journal-Constitution
Next week, Peachtree Road resident Elton John is set to celebrate a career milestone. The singer-songwriter will perform for the first time in Vermont.
With the tour date, John becomes one of the few performers to have gigged in all 50 states.
To mark the occasion, Vermont-based Ben & Jerry’s has created a special ice cream flavor, the aptly titled Goodbye Yellow Brickle Road and will be donating all profits from sales to the pianist’s pet charity, Elton John AIDS Foundation.
Ben & Jerry’s is offering a very limited batch of the stuff this week and next and at the concert on July 21.
“We think he saved the best for last,” says Jerry Greenfield, co-founder of Ben & Jerry’s. “There was only one way we could truly honor Sir Elton, and this monumental occasion, in true Ben & Jerry’s fashion.”
Yellow Brickle Road is humbly described by B&J as “an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”
According to Greenfield, “We were trying to compose a flavor befitting of the energy, creativity and outrageous nature of the artist. We feel pretty good about the final combination we came up with and with having the Rocket Man’s seal of approval.”
“I can’t think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry’s create a special ice cream with all of my favorite flavors and ingredients,” said Sir Elton via a statement. “I’m especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation.”
According to EltonJohn.com, the flavor was designed “after earlier meetings between both camps helped indicate Elton’s wish for something containing chocolate and peanut butter.”
Next week, B&J’s retail Vermont Scoop Shops will play Sir Elton’s music on the sound system and air the DVD from his 60th birthday concert at Madison Square Garden.
Regrettably, we’re told that sequins will not replace the more traditional industry standard of sprinkles as a topping for Yellow Brickle Road.
