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Access Atlanta > Blog > Archives > 2008 > December > 04 > Entry
Atlanta Peach magazine bites the dust
The Atlanta Journal-Constitution
Atlanta Peach magazine, the high-end monthly glossy launched in 2006 and devoted to style, celebrities and the city’s social and arts scene, has shut down.
Human resource representatives from New York-based parent company Niche Media Holdings arrived at the publication’s Buckhead offices Tuesday and informed publisher Elizabeth Schulte Roth and her staff that the magazine was suspending publication, citing the current economy.
The company representatives then confiscated the staff’s corporate BlackBerrys. By early Wednesday morning, the Atlanta Peach magazine Web site already had been dismantled.
Buzz learned that Roth and editor Drew Brown were informed of the magazine’s shuttering when they were invited by company reps to lunch at Chops in Buckhead on Tuesday. According to one witness who observed the business lunch, Roth and Brown nervously picked at a bread basket while reps from Niche ordered up surf and turf entrees.
Atlanta Peach was the brainchild of Ocean Drive magazine president Jerry Powers, who wanted to replicate his trendy South Beach bible in Atlanta.
The glossy announced its arrival here in spring 2006 with a celebrity-drenched launch party at the InterContinental Buckhead. Attendees included music star Usher, actress Pamela Anderson and a mini-concert by hip-hop star Ludacris.
Last year, Ocean Drive Media announced a partnership with the New York-based Niche Media and the Las Vegas-based Greenspun Media Group to create what Powers at the time referred to as “the largest network of city-specific luxury publications in the country.”
The merger was created with the intention of allowing all three companies’ publications to tap into a total of 16 markets and an estimated 4.4 million readers.
Through a spokesperson, Roth said she could not discuss the matter. Niche Media Holdings CEO Jason Binn and Niche president Powers did not respond to an e-mailed request for comment. A rep for Niche Media chairman Brian Greenspun in Las Vegas told us he was not available for comment Wednesday.
‘Monster’ auction
Monster Plantation, a regular and unique fixture at Six Flags Over Georgia since 1981, is closing down for renovations.
The Cobb County amusement park is redesigning Monster Plantation, one of the park’s oldest attractions, and will be auctioning off one of the ride’s original monsters.
Proceeds from the eBay auction, which begins at 9 a.m. today, will be donated to Children’s Healthcare of Atlanta. The monster being sold is named “Scout” and is one of the Boy Scouts in the ride’s “Little Monster Club.”
For the past 27 years, Monster Plantation has been located in the 25,000-square-foot building that originally housed the park’s Tales of the Okefenokee ride. It will reopen next May as Monster Mansion.
To bid on Scout, go to www.ebay.com and search for item number 180311122962. Bidding starts at $100.
Overscene
Actress Jasmine Guy ordering the fried green tomatoes sans goat cheese at South City Kitchen in Midtown.
If you have a tip, call 404-526-2749. Or fax 404-526-5509. Or e-mail: buzz@ajc.com.
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