Access Atlanta > Entertainment > Radio Talk > Archives > 2006 > February > 13 > Entry
2/13: Radio personalities & agents
The Atlanta Journal-Constitution
Dante asked a good question on Friday. Do radio personalities have agents ? Many of them do and yes, they help them find new jobs if they need it, or new deals.
Norm Schrutt, a former general manager at Kicks 101.5 and Eagle, is now a big-time agent. He has several personalities in town including the 2 Live Stews (790/The Zone), Chris Rude (680/The Fan), Mara Davis (Dave FM), Fred Toucher (99X), Ryan Cameron (V-103) and Cindy & Ray (Star 94). Shrutt used to represent Moby, too. He helped negotiate the syndication deal for the 2 Live Stews, engineered the new job for Rude after he lost his gig at 96rock, and maneuvered Cameron over to V-103 after things fell apart with Hot 107.9.
Last I heard, a guy in LA named Bob Eatman reps the Kimmer (WGST-AM). Bert Weiss (Q100), Jen Hobby (Q100), Clark Howard (WSB-AM) and the Regular Guys (96rock).
And Glenn Goldstein in LA reps Axel and Jimmy Baron of 99X.
Some personalities, at least from what I’ve heard, choose to negotiate by themselves without having to pay the agent cut (my guess is it’s at least 6%). Those include Steve & Vikki (Star 94) and Randy & Spiff (Lite 94.9).
Comments
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By TC
February 13, 2006 11:11 AM | Link to this
Good info, Rodney. But you know the question will be posed (and I guess I’ll pose it now): Does Frank Ski have an agent? Also, do you know what happened with the now-failed syndication attempt for the Frank Ski Morning Show? Personally, I couldn’t fathom how he and Wanda were going to maintain their stamina travelling back and forth from Baltimore and all points in between, AND continue their twice yearly global expeditions, PLUS Frank’s doing his weekly DJ gig at the local Atlanta club(s). Maybe it was burnout.
By Lee
February 13, 2006 03:33 PM | Link to this
I’m surprised to hear many radio personalities have agents.
By Fife
February 14, 2006 08:09 AM | Link to this
Here’s the standard deal with agents: If they get you a gig at a new station they get 10 percent. If they get you to re-sign at the same station they take five percent.
By Jamie
February 14, 2006 12:37 PM | Link to this
I am an attorney here in Atlanta who represents some talent on the air in this market, in addition to work with I have done with talent who have had syndication deals.
In some instances I have done work for a flat fee, and in others I worked for a percentage. In still other cases, I have considered myself a consultant rather than a representative.
It really depends on what the particular client is hoping to accomplish. I would however, never counsel a person to negotiate a contract without exploring the legal ramifications of the language contained in the contract.