Access Atlanta > Entertainment > Radio Talk > Archives > 2008 > May > 07 > Entry
5/7: What’s on Jovita Moore’s purse? And WABE-FM’s spring fundraising results
The Atlanta Journal-Constitution
Although sweeps are more or less irrelevant in Atlanta now that advertisers can get accurate local ratings 12 months a year, the TV stations still reflexively bring out the wackier stories in February, May and November.
Right now, WSB-TV is heavily promoting a story called “How Clean Is Your Purse?”
They swabbed women’s purses to see what was on them? Here’s the online story.
“We had several of them that came back with fecal contamination,” said Beau Rollins, a microbiologist with Nelson Labs.
You read that correctly. Fecal matter was found on a lot of the purses we tested, including Jovita Moore’s. Needless to say, the women who let us test their purses were shocked to hear that.
Gotta love it, eh?
-Despite the shaky economy and rising gas prices crowding out spending, WABE-FM’s listeners came through this spring and pledged the stated goal of $920,000, even exceeding it by a few thousand dollars, according to general manager John Weatherford.
“We’re deeply gratified by the generosity of our listeners,” he said. He was also happy to see a record spring number of new members — 2,200.
A year ago, WABE-FM cut its pledge days from 10 to 9 and fell short of its pledge goal for the first time in several years. Since last fall (WABE does pledges twice a year), the station went back to 10.
The most popular pledge gift item? The recyclable grocery totes.
-While the Steve & Vikki and Cletus T. Judd TV ads keep airing full force, Q100 recently rolled out a bunch of ads for its Bert Show. It features a fans (or actors pretending to be fans) saying how much they love the show, then the quartet turning pieces of paper saying the Bert Show 99.7. Then they laugh uproariously. Do you like the ad if you’ve seen it?
Speaking of the Bert Show, they are holding a contest that Steve & Vikki did many years ago — get celebrities to call in for a chance for money for their charity. So far, the Bert Show has gotten Gwyneth Paltrow, Justin Timberlake, Morgan Freeman, Sean Connery, Muhammad Ali and Jimmy Carter as the biggest names I’ve heard so far. Others who have called so far include Trisha Yearwood, Dallas Austin, Big Boi, Melissa Etheridge, Dan Akroyd, George Takei, Fran Drescher, JIm Davis (founder of Garfield) and Jessica Biel. Thursday is the final day.
Comments
By Bizzy Buzz Buzz
May 7, 2008 4:01 PM | Link to this
What are they laughing at in the Bert ad?
By John & Monica
May 7, 2008 4:03 PM | Link to this
Of course they found fecal matter in Jovita’s purse…she poops in it during the news.
By Bert Show Fan
May 7, 2008 4:50 PM | Link to this
Is there a link for The Bert Show ad for fans who live outside Atlanta? Would love to see it.
By who cares
May 7, 2008 4:56 PM | Link to this
I can top that list-just have Ric Flair call in WOOOOO!!!!!
By David C
May 7, 2008 7:48 PM | Link to this
Rodney, where are those radio numbers you said would be in on Monday?
By atlradiofan
May 8, 2008 7:32 AM | Link to this
Concerning the Bert Show commercial..they are all laughing because they are seeing what the camera doesn’t show…Bert having to stand on a box. If you pay close attention everyone moves around except Bert, plus he’s not almost as tall as Jenn or Melissa. So once again, the Bert Show fakes everything and tries to sell it to the public.
By Michelle
May 8, 2008 8:47 AM | Link to this
It annoys me so when they show them so-called “hysterical” but don’t let “us” in on the joke. Annoying!
By SKINFAN
May 8, 2008 10:17 AM | Link to this
We are NOT amused. Atlanta radio is hokey and has a Smothers Brothers-esque tinge to it. Why we don’t have better stations is beyond me. The Bert Show is just plain stupid. Always with the gushing laughter. The Regular Guys? B-O-R-I-N-G. Steve & Vikki…are their really people who like any of this? Hot 107, more like lukewarm 107 with the SAME SONGS!!! V103..two of the biggest egos in Atalanta Radio, Frank “It’s all ‘bout me” Ski, and Ryan “It’s Me” Cameron. 102.5 is cool, but you can’t hear it outside the city. WJZZ, uhhh, Luther and Sade are NOT jazz artists.
Like the Hawks and Falcons, radio in Atlanta sucks.
By Lynn
May 8, 2008 1:57 PM | Link to this
My new car came with XM - I have yet to turn it off. AWESOME!!! Music, music, music - it’s that what it’s all about. I do not miss ATL radio one bit.
By Homer
May 8, 2008 2:02 PM | Link to this
My new car came with FM. You should hear that, its cool too.
By aeiger from Atlanta GA.
May 8, 2008 3:56 PM | Link to this
My new car came with a radio and tape deck, I don’t have to hum anymore.