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Thursday, May 8, 2008
5/8: Hannah Montana’s ratings, The Hills coming back, casting call for MTV show
The Atlanta Journal-Constitution
Is Miley Cyrus already passe among the tween set? Her first new “Hannah Montana” in two months last Sunday drew 3.1 million viewers, 14 percent fewer viewers than the last new episode in March. Cyrus has been doing a virtual nonstop publicity tour since then, showing up on “Idol,” on talk shows, in Vanity Fair, et. al. She got a top 10 hit “See You Again” that Star 94 and Q100 play frequently. As we all know, tweens are extremely hard to keep around. They’re always on to the next best thing. Maybe Miley is already trying to find an exit strategy to adulthood, even at the tender age of 15. Or it may just be because it’s spring and fewer people tend to watch TV in the evenings than in the winter.
-Shocking no one, MTV has renewed the misadventures of Lauren, Spencer and Heidi on “The Hills” even before the third-season finale. And AMC has given a second season to “Breaking Bad,” the dour dark comedy/drama starring Bryan Cranston as a chemistry teacher dying of cancer who works the crystal meth route to raise some cash for his family before he dies.
-And when is a gift too much to take? When it’s an “Extreme Makeover” home given to a dude who lives on a small pension. Victor Merrero, in Pennsauken, N.J., can’t afford the taxes and briefly put the donated home up for sale.
-Former Star 94 traffic gal Wendy Threatt is now working with WSB-AM.
-Former WAGA reporter Doug Richards, in his “Live Apartment Fire” blog, has been harping on the fact WXIA lacks enterprise reporting compared to WAGA-TV and WSB-TV. They pretty much cover crimes and meetings, he says.
The weird thing is this: WXIA presents fewer minutes of news each evening than any other station. Its staff, all smart folk, can barely wedge its way into its two half-hour shows (compared with two hours each for WAGA and WSB). WXIA has the resources to come up with cool, one-of-a-kind stories every night. So, why doesn’t it?
Any fans of WXIA-TV’s news coverage? Is this a fair observation?
-Q100’s final day for its “Who Do You Know?” celebrity contest in which the person who gets a big-name celeb to call in wins $10K and the celeb gets $5K for their charity. Today, they got Jennifer Garner, Bette Midler, Chase Crawford, John Schneider and right under the wire, Ben Affleck (they interrupted Paula Abdul for Ben). They are going to have to compete with the likes of Jimmy Carter, Muhammad Ali, Justin Timberlake, Morgan Freeman and Sean Connery. Not a bad list! Bert is supporting Muhammad Ali.
-Check out “Oprah” today to see Cher and Bette Midler at Caesar’s Palace in Vegas. Mara Davis of Dave FM nabbed front-row seats and told Richard Eldredge her story in today’s Peach Buzz..
-We received this email from Shannon Powers, casting director of MTV’s new show “Model Maker.”:
I am working on a new show for MTV called Model Maker. Basically we are seeking girls who are 30 - 70 lbs overweight who would like to shed the pounds “boot camp” style and walk away with $100,000 cash prize as well as a possible modeling contract. I feel very close to this particular show as I have just shed 67 lbs and I feel great. These girls will be provided with the best of the best. Nutritionists, dieticians, stylists, trainers and so on to help these girls be the best that they can be and potentially walk away with a new life.
BTW, the show is produced by Cris Abrego who is the Exec.Producer of Surreal Life,Flavor of Love, Rock of Love and I Love New York.
We are having an open call:
Monday, May 12, 2008, 2pm - 5pm, Torrid , Towne Center Cobb, Kennesaw
If people want to pre-interview with us and cant make the casting call… please have them email MTVModelMaker@gmail.com.


