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Monday, April 16, 2007
Olbermann Returns to Sports
The Atlanta Journal-Constitution
Keith Olbermann has been named co-host of NBC’s “Football Night in America,” muscling his way onto the already-crowded (and proverbial) studio couch already shared by Bob Costas, Cris Collinsworth, Jerome Bettis and Tiki Barber. It marks a return to regular TV sports work for the man generally credited with originating the now standard rollicking ESPN “Sports Center” format with co-host Dan Patrick from 1992-1997.
More recently, Olbermann has become well known as the co-host of the liberal-leaning “Countdown with Keith Olbermann” on MSNBC. The show’s popular nightly “Worst Person in the World” feature has spawned a book and an ongoing feud with perennial nominee Bill O’Reilly of Fox News. “Countdown’s” ratings have been climbing steadily, although they still trail time-slot opponent “The O’Reilly Factor.”
Olbermann recently signed a new four-year contract reportedly worth as much as $4 million a year, that would keep him doing “Countdown” and feature expanded duties with NBC News. The question now is, is $4 million enough incentive for Mr. Big Talk to look down at the field and declare some 350-pound lineman the “Worst Player in the World?”
