The second single from the Atlanta R&B group's sophomore CD, "The Truth," due in stores May 13.

> The director: Benny Boom, who has also worked with Atlanta acts Keyshia Cole ("Heaven Sent," "Love"), Akon ("Smack That") and Ciara ("Goodies").

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> The site: Moraima Ivory's Grant Park home. And imagine her surprise when she opened the door and saw Boom. When she last saw one of the most high-profile names in the music business, they were both at Temple University, where she attended law school. "I didn't even know he's become this big-time video director," she concedes. "I don't usually let my daughters watch videos."

> The concept: "It's kind of hard these days to really showcase four people in a video," Boom says. "You almost forget that, you know, there aren't a lot of groups now. . . . So while we will have a lead singer, so to speak, we will make each of the girls' shots in the house special. And it will be done in black and white, which I think will add more power and depth and texture."

> The special guests: Parlae from Atlanta rap group Dem Franchize Boyz stopped by, as well as the new local act Blak Mega Boyz. FunkJazz Kafe founder Jason Orr was also there, along with musician-actor Bryce Wilson.

> The thing that probably won't make the video: The, ahem, tension between Cherish and the label and video execs. Cherish's father/manager, Charles King, decided to just walk away and let "the artists" handle it as "sometimes they don't need me to be dad," he said.

HEAR WHAT, WHERE AND WHY

Two unusual musical happenings at Sugar Hill over the next four days: First there's Dungeon Family rapper Malachi headlining a show tonight titled "In The Name Of Real Music." And get this —-the special guests are Organized Noize Productions. Now when's the last time you've seen the architects of the OutKast sound (Rico Wade, Sleepy Brown, Ray Murray) on stage? Doors open at 9 p.m. 50 Upper Alabama Road in Underground Atlanta. General admission tickets are $12. For more information: 404-658-0068 or 877-725-8849; sugarhillatl.com.

Then on Sunday, recent Atlanta transplant Lyfe Jennings is having a free CD release party/performance at the same venue. All you need to get see the R&B singer is a printout of your MySpace profile. Doors open at 7 p.m.

smurray@ajc.com