Ponce City Market is about ready for its close-up.
Atlantans have been watching the project since 2011, when developer Jamestown Properties bought City Hall East, a former Sears distribution center, and announced plans to turn it into a mixed-use development that would feature retail, restaurants and food stalls, office space and high-end apartments.
There are several more businesses still slated to open, but those who have been eagerly awaiting PCM already have plenty of opportunities to eat, shop, listen to music and more.
A piece of New York has come to Ponce City Market.
Ponce City Nights, an offshoot of Chelsea Nights at Chelsea Market in New York City, launched in September 2015 with local acts Small Reactions, Book of Colors and Floral Print.
The Ponce City Market Facebook page will keep music fans apprised of upcoming talent.
The all-ages concerts are free and take place 6:30-8:30 p.m. every other Thursday in the courtyard or Central Food Hall.
— Melissa Ruggieri
Retail and other businesses
Retailers were among the first businesses to arrive at Ponce City Market, with Binders Art Supplies and Frames opening its doors last fall. In addition, the Suzuki School, a Montessori based program for infants through kindergarten students, opened last year.
Early in 2015, PCM welcomed General Assembly, an educational institution that offers training in technology, design and business. It is located on the second floor of the Central Food Hall.
But the biggest rush came this summer, with more than a dozen retailers opening their doors along the main retail corridors of the PCM Courtyard, which is now lined with benches for tired shoppers or people watchers.
Anthropologie, Onward Reserve and West Elm all opened in June, with West Elm serving as an anchor store to the Central Food Hall along with Williams Sonoma, which opened in August. The new Williams-Sonoma store features a more industrial design than the other metro area stores and offers a range of products from local and regional artisans.
In July, Michael Stars relocated from Phipps Plaza to Ponce City Market while Goorin Bros. Hat Shop and Lou Lou Accessories both opened their first locations in the Atlanta area. Goorin Bros. offers hats for men and women in a range of styles and fabrications, starting at $30 for baseball style caps. Lou Lou features jewelry, handbags, gifts and more, with items ranging from under $20 to more than $100.
August openings included the Frye Co., CorePower Yoga, Karoo and Lululemon.
In September, Madewell, J. Crew, Mountain High Outfitters and Ponce Denim Co. all debuted at PCM. More retail stores are expected to open throughout 2016.
— Nedra Rhone
Among the more anticipated parts of Ponce City Market are its residences.
The Flats at Ponce City Market offer residents a chance to live in a nearly century-old warehouse, with all the character and unusual views and angles that entails. The apartments — from studios to three-bedroom units — are among the city’s most expensive per square foot. But they also put the Beltline and the rest of Ponce City Market’s shopping and dining at your doorstep.
Studios start at $1,471 per month for a 560-square-foot unit, with three-bedroom units fetching as much as $3,728 monthly, according to the complex’s website.
The apartments ultimately will feature two fitness centers, 200 dedicated bike parking spaces, valet dry cleaning, refurbished steel warehouse windows, quartz counters, stainless steel appliances and stained concrete floors.
Despite being built in 1925, the developer geared the entire building to receive a silver rating in the U.S. Green Building Council’s Leadership in Energy & Environmental Design criteria.
— J. Scott Trubey
As varied as the culinary options at Ponce City Market are, they all have one thing in common — lots of buzz.
Some of the city’s most well-known chefs are lending their star power to the newly opened Central Food Hall offerings, including Restaurant Eugene’s Linton Hopkins, who has both H&F Burger and Hop’s Chicken; Empire State South’s Hugh Acheson, who, along with Dale Donchey, formerly of Steady Hand Pour House, is offering high-end coffee drinks at Spiller Park Coffee; Bacchanalia head Anne Quatrano, who focuses on seafood with Dub’s Fish Camp; and Jia, the Szechuan spot from Tasty China II operators Dahe Yang and Jiguo Jiang. Brezza Cucina, the Italian concept from New York chef Jonathan Waxman, which will feature former Optimist chef Adam Evans, opened in 2015, in addition to juice bar Lucky Lotus; Minero, a casual Mexican food concept from Charleston-based James Beard Award winner Sean Brock; gourmet Italian market Bellina; The Mercury, from the owners of Decatur’s the Pinewood; the Latin-inspired sandwiches of El Super Pan, from Hector Santiago, formerly of Pura Vida; and King of Pops, the popular Atlanta gourmet frozen pop vendor.
Also open for business are Korean spot Simply Seoul, Honeysuckle Gelato and soup and sandwich stand Farm to Ladle, as well as Dancing Goats Coffee Bar in the North Avenue building. The stores 18.21 Bitters, which sells bitters and other cocktail ingredients, and Strippaggio, which specializes in artisan oils and vinegars, also are open.
On track to open in early 2016 are Boti Walla, an Indian street food concept from the owners of Decatur’s Chai Pani; Ton Ton, a Japanese concept from Miso Izakaya restaurateur Guy Wong; Biltong Bar, a South African-inspired store and food counter from the owners of 10 Degrees South and Yebo; and the Middle Eastern cuisine of Marrakesh, the brainchild of the owners of Fuego Mundo in Sandy Springs.
— Yvonne Zusel
IF YOU GO
So, how do you navigate the 2 million square feet of Ponce City Market? We have a few tips:
Beginning Oct. 1, parking is pay-only. Rates for self-parking are $1 for up to 30 minutes and $1 for each additional half-hour; four-to-eight hours will cost $10 and eight-24 hours will be $15. The convenience of valet parking will come with a higher cost, with up to four hours at $8 and four to eight hours costing $15.
Visitors who self-park have three ways to pay.
Several pay stations are scattered throughout the parking areas. The machines accept all major credit cards and cash. They do not accept coins. You will need to know your license plate number to use the machines.
An option for the mobile-minded is the Parkmobile app. For every transaction made through the app, Ponce City Market will donate $1 to the Atlanta Beltline. The app can be used at many parking spots throughout Atlanta.
The third pay option is calling 1-844-PARK-PCM.
No car? No problem. Ponce City Market is nestled off the eastside trail of the Atlanta Beltline. A direct access point from the Beltline recently opened to the public. Free bike valet is offered to visitors who enter from that access point.
As Ponce City Market is a mixed-use property with office and living space, it also offers free showers for those who live and work in the building and choose to commute by bike.
If you wish to use MARTA, North Avenue and Inman Park are the closest train stations, and Buses 2 and 102 drop off directly in front of the building.
The main attraction of PCM for the public undoubtedly will be the retail and food options. Hours for each restaurant and store vary.
Dancing Goats Coffee Bar, the first tenant to open at PCM, opens at 6:30 a.m. weekdays and 7 a.m. on weekends. A few of the cafes in the main food hall open at 7 a.m. Most, however, begin serving at 11 a.m.
Closing times also vary, with most closing up shop between 10 and 11 p.m.
Most retail shops open between 10 a.m. and 11 a.m. and close between 8 p.m. and 9 p.m. Check out the full directory here.
— Krista Miller