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Clark Howard's Tips

January 26, 2007

If you are an investor who buys individual stocks, you might want to consider investing in companies for which people love to work.

A study by Deloitte Consulting found that people who invest in companies that treat employees well earn more than twice as much as they make when investing in other companies.

Basically, Fortune's list of the Top 100 companies to work for are also the best companies to invest in.

Clark has believed for a long time that companies and corporations should romance employees, because employee then romance customers.

When you visit a business where workers are not connected to their employer, it's clear and it shows in employees' work. On the other hand, when you visit a place where the company takes care of its workers, workers go out of their way to serve the customer. And those companies clearly make the most money because their stock is always rising.

Think about what you can do to make your employees care about their jobs and, in turn, care about the customers. It's a proven recipe for success.

Consumer advice courtesy of