Adding to his ever-expanding empire, Ludacris is the newest associate producer of the touring Broadway musical, “Fela!”
The rapper-entrepreneur took to Twitter to announce his involvement in the show, which already boasts high-profile “producing” credits from Jay-Z, Will Smith and Jada Pinkett-Smith, who have been involved in promoting the show since 2009.
The Broadway production about Nigerian Afrobeat superstar Fela Anikulapo Kuti won three Tony Awards in 2010 and has been touring since 2011.
The current version of “Fela!”, starring Destiny’s Child singer Michelle Williams, plays The Fox Theatre Feb. 28-March 3.
In an interview Thursday morning, Williams said that she’s heard that Jay-Z and the Smiths catch the show when they can, but their main role is helping to bring public awareness to the musical (think Oprah and “Precious”).
Ludacris’ primary function will be as an ambassador of the show. His tweet stated, “This is a piece of history you don’t want to miss out on, I promise!”
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