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The Music Scene

Posted: 2:36 p.m. Tuesday, July 22, 2014

New Parklife music festival to spotlight Jake Bugg, The Lone Bellow 


Parklife
Parklife comes to Atlantic Station in September.

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Jake Bugg photo
JAY JANNER / AMERICAN-STATESMAN
Emerging British star Jake Bugg (shown in Austin last year), played the Variety Playhouse last month and will return for Parklife in the fall.

By Melissa Ruggieri

There’s a new name to add to the Atlanta music festival landscape: Parklife.

The upstart event, co-promoted by Eddie’s Attic and Bowe Inc., will take place in the “central park” area of Atlantic Station stating at 2 p.m. Sept. 7.

Topping the lineup is emerging British singer-guitarist Jake Bugg, along with The Lone Bellow, The Wild Feathers, LP, The Weeks and Shadowboxers.

Andrew Hingley, the talent buyer at Eddie’s Attic, has been working closely with regional concert promoter Bowe O’Brien to establish the event and named it after a mutually favored 1994 Blur album.

“There are a couple of other Parklife festivals - in Australia and the U.K. - but it’s really named that for us because Bowe and I are such big fans of the Blur record," Hingley said. 

The goal is to attract about 2,000 people to the space at Atlantic Station (think Christmas tree area), which Hingley thinks is possible given the strong lineup and a ticket price that starts at $20 with early bird pricing.

“I’m hoping it’s like going to see a movie, with that type of discretionary money,” he said. “Even if people are going to Music Midtown (later in September), they’ll still come to this. It’s not like forking out $100 for two festivals.”

Though Hingley is aware of the crowded September landscape (One Musicfest, Music Midtown, three Outkast shows, TomorrowWorld), the timing had to coincide with the routing of some of the acts; Nashville’s Live on the Green event, also with Bugg and The Lone Bellow, plays the night before.

While this inaugural Parklife is a bit of a test, Hingley expects to move it to an area of Piedmont Park next year and grow incrementally.

“It’s my first festival,” Hingley said, adding with a laugh, “but at least I’m putting on a show that I want to go to!”

Tickets are on sale now for $20 (early bird general admission), which will bump up to $25 once the early bird allotment sells out and then $30 day of show. A $125 VIP ticket is also available (private bathrooms, food and a preferred viewing area will be included), which slides up to $150 after early bird allotments sell out.

To purchase tickets, visit: https://www.freshtix.com/events/parklife-atl-sep7 or www.parklifefest.com

Follow the AJC Music Scene on Facebook and Twitter.

Melissa Ruggieri

About Melissa Ruggieri

Atlanta Journal-Constitution staff writer Melissa Ruggieri covers music and entertainment news for Atlanta Music Scene blog on ajc.

Connect with Melissa Ruggieri on:TwitterFacebook

Send Melissa Ruggieri an email.

 
 
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