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Things to Do in Atlanta
Find fun things to doin the Atlanta, GA area
Posted: 8:33 a.m. Monday, Jan. 27, 2014
By Jennifer Brett
I didn't watch the Grammy Awards. For full and I mean FULL details of every minute, click here to see my brilliant colleague Melissa Ruggieri's coverage.
However, I think it's clear who the real winner is: Atlanta-based Arby's.
Their clever tweet about Pharrell's unique hat received more than 74,000 retweets and nearly 40,000 favorites. It struck just the right tone and clearly got a chuckle out of its target.
"Y'all tryna start a roast beef?" Pharell Williams good-naturedly responded.
That's how you do Twitter, Corporate America. Hats off, Arby's.
Jennifer Brett writes The Buzz blog for accessAtlanta.com
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