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Lorraine Jacques-White leaving WAOK-AM after 15 years



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Lorraine Jacques-White announced today on Facebook and her show that she's leaving news/talk 1380/WAOK-AM after 15 years as morning host.

"Love you all so much! Thanks for approximately 15 years of wonderfulness!!!!!" she wrote on her Facebook page.

Her final day is Friday.

Jacques-White survived the station's transition to full news/talk a decade ago and has been the longest-running air personality there.

"She's a legend at that station," said Rob Wilson, who has been at the station on and off for nine years. "She's been the heartbeat of this place for 15 years.  She's going to be missed."

He said she is leaving on her own volition to focus on other community-oriented pursuits.

Derrick Boazman, afternoon host at WAOK for more than five  years, subbed for Jacques-White when he was still on the Atlanta City Council a decade ago.

"She's the gold standard," he said. "She's more than a radio personality. To get to know Lorraine is to love her. She's just a wonderful person, an unusual spirit. She's more than a colleague but a friend in every sense of the word. This is a self-aggrandizing business but she's never done that."

When he was frustrated by how to do radio and wanted to quit, Boazman said Jacques-White counseled him, giving him advice on how to ask questions in ways to get better answers from callers and guests. "I'm indebted to her," he said.

WAOK has been a consistent performer for CBS Radio on the AM dial, usually drawing a 0.4 to 0.7 rating, not bad for an AM station in this day and age. It would rank around 24th or 25th in the market in popularity.

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