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Posted: 2:13 p.m. Tuesday, Feb. 19, 2013
By Rodney Ho
Social media is one measure of popularity and engagement for any brand or entity. This isn't any different for TV shows. So I decided to see how various shows ranked in terms of Facebook followers.
I sampled more than 100 programs from across the spectrum, from morning shows to prime-time dramas to reality programming.
Based on what the numbers below, FB numbers are not perfectly correlated with viewership. Other factors include longevity of the show (even if you don't watch a program anymore, it's probably rare for you to take un-"like" them after the fact), demographics (the youth, of course, are more likely to "like" something) and how aggressive the network is pushing people to the page.
CBS is the most popular network so it's not surprising three of their shows are at the top of the scripted category. The CW and ABC Family shows, which draw young females, also garner more followers relative to total viewers. ("Pretty Little Liars" has more FB followers than "Modern Family"!) Sci-fi and supernatural shows tend to draw big numbers, including the two shot in metro Atlanta, "Vampire Diaries" and 'Walking Dead." And the top animated shows ("Family Guy" and "The Simpsons") blow everyone else out of the water.
The most popular scripted show I could find was CBS sitcom "Two and a Half Men at 29.5 million. Fox's animated series "The Simpsons" had the most followers of any show I could find at a whopping 61 million. Biggest reality show is Fox's "American Idol," of course, with 10 million followers. Ellen DeGeneres was the most popular daytime host at 9.3 million, with Comedy Central's Jon Stewart's "Daily Show" tops among late-night hosts with 3.7 million.
Other observations:
- CBS's "CSI: Miami," which was cancelled last year, has more than double the FB followers of either "CSI: NY" or the original "CSI." And to my surprise, "CSI: NY" has more followers than "CSI."
- AMC's "Breaking Bad" has nearly twice as many followers as sister show "Mad Men."
- HBOs' "Girls" pulls in fewer FB followers than TV Land's "Hot in Cleveland."
- ABC's "Wipeout" has far more FB followers than the network's "Dancing With the Stars."
- TLC's "Here Comes Honey Boo Boo" has fewer than half as many FB followers as A&E's "Hoarders."
- TNT's "Dallas" has more FB likes than PBS's "Downton Abbey" or Showtime's "Homeland."
- History's "Pawn Stars" demolishes NBC's 'America's Got Talent" in FB likes.
- Comedy Central's "Tosh.O" has triple the FB likes of "The Colbert Show."
- FX's "It's Always Sunny in Philadelphia" outshines CBS's "Survivor" in FB likes.
- Lifetime's "Project Runway" and Bravo's 'Top Chef" have virtually thes same number of FB followers.
Note: This is not comprehensive. I was just picking programs I figured were popular or had Atlanta connections. Feel free to tell me any I've missed and I can add them.

Sampling of scripted shows still in production with programs shot locally in bold
Two and a Half Men: 29.5 million
The Big Bang Theory 24.8 million
How I Met Your Mother: 23.1 million
Glee: 22.2 million
Grey's Anatomy: 19.9 million
NCIS: 16.8 million
The Walking Dead: 15.3 million
The Vampire Diaries: 15.2 million
Dexter: 13.1 million
Supernatural: 11.1 million
True Blood: 11 million
The Office: 10.6 million
Pretty Little Liars: 10.1 million
CSI: NY: 7.8 million
Modern Family: 7.1 million
CSI: 6.8 million
The Game: 6.5 million
Law & Order: SVU: 5.9 million
Sons of Anarchy: 5.3 million
The Mentalist: 4.9 million
Game of Thrones: 4.9 milliion
The Secret Life of an American Teenager: 4.6 million
Breaking Bad: 4.2 million
It's Always Sunny in Philadelphia: 3.2 million
NCIS: Los Angeles: 3.15 million
Castle: 2.9 million
Once Upon a Time: 2.6 million
Psych: 2.6 million
Teen Wolf: 2.3 million
New Girl: 2.25 million
Mad Men: 2.2 million
Revenge: 1.67 million
Hawaii Five-O: 1.3 million
Homeland: 1.05 million
Suits: 1.03 million
Downton Abbey: 1 million
Parks & Rec: 989K
Army Wives: 915K
Parenthood: 851K
2 Broke Girls: 811K
Drop Dead Diva: 692K (technically canceled but the production company is trying to keep it alive)
Smash: 690K
Scandal: 591K
Person of Interest: 557K
Hot in Cleveland: 534K
Revolution: 506K
Girls: 495K
Nashville: 486K
Mike & Molly: 458K
Portlandia: 445K
Single Ladies: 379K
The Following: 324K
Necessary Roughness: 267K
Let’s Stay Together: 67K
Reed Between the Lines: 62K
Rickey Smiley Show: 45K
Second Generation Wayans: 12K
Sampling of animated shows
The Simpsons: 61.2 million
Family Guy: 50.1 million
South Park: 44.47 million
Futurama: 25.96 million
American Dad: 16.3 million
Archer: 1.3 million
Bob’s Burgers: 336K

A sampling of reality shows
American Idol: 10 million
Tosh.O: 9.2 million
Keeping Up with the Kardashians: 7 million
America’s Next Top Model: 7 million
The X Factor: 6.6 million
Wipeout: 5.7 million
The Voice; 5.1 million
Dancing With the Stars: 3.8 million
Survivor: 2.9 million
Big Brother: 2.7 million
Pawn Stars: 2.7 million
Deadliest Catch: 2.4 million
America’s Got Talent 1.9 million
America's Funniest Home Videos: 1.7 million
Real Housewives of Atlanta: 1.6 million (more than any other “Real Housewives” program)
Project Runway: 1.56 million
Top Chef: 1.54 million
Storage Wars: 1.4 million
Swamp People: 1.3 million
Say Yes to the Dress: 1.2 million
The Bachelor: 1.08 million
Intervention: 956K
Dance Moms: 803K
Ice Road Truckers: 578K
Hoarders: 442K
Love and Hip Hop Atlanta: 389K
Antiques Roadshow: 327K
Undercover Boss: 272K
Here Comes Honey Boo Boo: 201K
Buckwild: 193K
Auction Kings: 55K
R&B Divas: 49K
Property Virgins: 44K
Double Divas: 11K

A sampling of shows out of production
Jersey Shore: 19 million
Friends: 17.8 million
CSI: Miami: 16.7 million
Sex & the City: 13.2 million
Gossip Girl: 13 million
Desperate Housewives: 11.5 million
Teen Mom (the original): 7.7 million
Weeds: 5.3 million
Seinfeld: 4.9 million
24: 4.17 million
Fringe: 3.8 million
King of Queens: 3.4 million
Private Practice: 3.2 million
The Sopranos: 2.5 million
Tyler Perry’s House of Payne: 2.5 million
Deadliest Catch: 2.4 million
30 Rock: 2.4 million
The Wire: 1.8 million
Arrested Development: 1.69 million
Tyler Perry’s For Better or Worse: 389K
The Andy Griffith Show: 252K
Morning shows
Today Show: 1.2 million
Good Morming America: 1 million
CBS This Morning: 182K

Sampling of daytime talk shows
The Ellen DeGeneres Show: 9.3 million
The Doctors: 1.95 million
General Hospital: 891K
The Wendy Williams Show: 886K
The View: 543K
The Chew: 518K
Judge Judy: 502K
Live with Kelly and Michael: 327K
Katie Couric: 120K
Steve Harvey Show: 93K
Dr. Phil: 32K

Late night talk shows
Daily Show with Jon Stewart: 3.7 million
Colbert Report: 2.8 million
Conan: 2 million
Chelsea Lately: 1.6 million
Jimmy Fallon: 518K
Jay Leno: 492K
Jimmy Kimmel: 412K
David Letterman: 404K
Craig Ferguson: 263K
TBS/TNT shows
Conan: 2 million
Dallas: 1.2 million
Cougar Town: 1.17 million
The Closer: 1.1 million (ended in 2012)
Leverage: 808K (ended in 2012)
Rizzoli & Isles: 754K
Falling Skies: 561K
Southland: 483K
Franklin & Bash: 268K
Major Crimes: 165K
King of the Nerds: 76K
Perception: 62K
Men at Work: 55K
Monday Mornings: 39K
Sullivan & Sons: 33K
I cover local radio and TV for both the print and online editions. I write a blog on the same topics.
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