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Radio & TV Talk

Posted: 10:17 a.m. Tuesday, Jan. 29, 2013

Decatur resident's Doritos 'goat' ad could end up airing during Super Bowl 

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By Rodney Ho

Decatur ad man Ben Callner created one of 3,000 entries to vie for two spots in the Doritos "Crash the Super Bowl" ad contest during the big game Sunday. Called "Goat 4 Sale," it features a man who loves Doritos and brings home a goat who is just like him - except the goat keeps on munching on Doritos endlessly. So the story does not end well.

Callner's ad made the final five. The public is voting for the most popular through today.  Currently, "Goat 4 Sale" has the most page views of any of the five ads. If Callner's ad is deemed the most popular by USA Today's Ad Meter of all ads aired that day, he could pocket $1 million.

You can vote for the ad here until the end of the day.

Here's the page view count as of 10:30 a.m. today:

Goat 4 Sale: 1.2 million views

Express heckout: 780K views

Fetch": 808K views

Fashionista Daddy: 1 million views

Road Trip: 927K

Here's a story written by my colleague Bo Emerson about the creation of the ad itself.

About Rodney Ho

I cover local radio and TV for both the print and online editions. I write a blog on the same topics.

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