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Posted: 5:23 p.m. Friday, July 12, 2013

Majic tops V-103 in June overall radio ratings 

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Majic photo
Majic 107.5/97.5 hit the top of Atlanta ratings for the first time in its history in June, 2013.

By Rodney Ho

R&B/hip-hop station V-103, the perennial leader in Atlanta radio, lost its first non-Christmas monthly ratings battle in many years last month.

Rival R&B station Majic 107.5/97.5 took the top spot with a 7.4 share.

V-103 tied R&B station Kiss 104.1 in second with a 7.2 share.

But in the key 25-54 demographic, V-103 remained on top with a 8.6 share.

And while V-103's six-month-old Ryan Cameron morning show slipped to No. 3 overall, it remained No. 1 in key demographics of 25 to 54 and 18 to 34. V-103's weakest time slot lately has been mid-days, led by Egypt Sherrod.

V-103 has been taking hits from a combination of rivals Hot 107.9, Kiss, Majic and Streetz 94.5, which ranked 11th among 18 to 34 year olds on a very weak signal.

AM 750 and 95.5 FM News/Talk WSB was the No. 1 station in the mornings. B98.5, the pop station, came in No. 1 again during mid-days. Magic was the most popular station in the late afternoons and evenings while Kiss was tops during weekends.

And 97.1/The River had its best ratings month ever, ranking 5th with a 6.5 share.

The two major Christian stations had especially poor June months. Christian pop station 104.7/The Fish fell to a tie for 12th with a 3.6 share, its worst month since last November. Praise 102.5, once a steady top 10 performer, has slipped to 16th with a 3.0 share, its worst performance since people meters were introduced in 2009. As recently as Apri of last year, Praise had pulled in a 5.2.

Top 40 station Power 96.1, which opened strong last fall, has continued a steady slide since January, falling to a 3.1 share, its worst since its debut last fall. Even in its key demo of 18 to 34, it fell to 10th place, behind Star, Q100 and B98.5.

92.9/The Game, another newcomer from last fall, also suffered its worst month since its introduction last October: a 0.5 share, one quarter of what leading sports station 680/The Fan received. The period only covered two days after the Mayhem in the AM implosion June 17, but 790/The Zone also had a soft month, falling to a 0.5 share, tied with the Game.

On the bright side, Radio 105.7 in its fourth month of existence playing alternative rock continues to build momentum, hitting a  high of 3.6 share, tied with the Fish for 12th.

Here's the top 15 stations overall in for the June period covering May 23 to June 19

1. Majic

2. (tie) Kiss, V-103

4. B98.5

5. 97./1 The River

6. AM750 and 95.5 FM News/Talk WSB

7. Hot 107.9

8. Q100

9. (tie) Kicks 101.5, 94.9/The Bull

11. Star 94

12 (tie) Fish 104.7, Radio 105.7

14. (tie) 90.1/WABE, Power 96.1

Top 10 25-54 overall

1. V-103

2. River

3. Kiss

4. Majic

5. B98.5

6. Hot

7. Q100

8. Kicks

9. Star

10. WSB

Top 10, 18-34

1. V-103

2. Hot

3. Q100

4. Kicks

5. Star

6. Kiss

7. Majic

8 (tie) B98.5, River

10. Radio 105.7

Mornings overall (6 a.m. to 10 a.m.)

1. Scott Slade, WSB

2. Tom Joyner, Kiss

3. Ryan Cameron, V-103

4. Steve Harvey, Majic

5. Bert Show, Q100

6. Vikki & Kelly (final full month), B98.5

7. Morning Edition, WABE

8. Kaedy Kiely, River

9. Rickey Smiley, Hot

10. Jason Pullman & Kristen Gates, Bull

Mid-days 6+ (10 a.m. to 3p.m.)

1. Jordan Graye, B98.5

2. Jockless, The River

3. Herman Cain/Rush Limbaugh, WSB

4. Carol Blackmon, Majic

5. Egypt Sherrod/Big Tigger, V-103

6. Sasha the Diva, Kiss

7. Jeff Miles (since departed), Q100

8. Maria More, Hot

9. (tie) Jenn Hobby, Kicks; Roche, Radio 105.7

Top 10, afternoons (3 p.m. to 7 p.m.)

1. SiMan, Majic

2. Sean Hannity/Erick Erickson, WSB

3. Big Tigger/Greg Street, V-103

4. (tie) Madison James, B98.5, Dave Clapper, River

6. Art Terrell/Roy Wood Jr., Kiss

7. Emperor Searcy, Hot

8. Johnny O, Q100

9. Lance Houston, The Bull

10. All Things Considered, WABE

SOURCE: Arbitron

(WSB, B98.5, The River and Kiss are all part of the Cox Media Group, which also owns the Atlanta Journal Constitution.)

Rodney Ho

About Rodney Ho

I cover local radio and TV for both the print and online editions. I write a blog on the same topics.

Connect with Rodney Ho on:FacebookTwitter

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