Atlanta radio has been a revolving door of late (my recent list of long-running personalities notwithstanding). The latest hire is Angie Ward, the new-mid-day host on country station 94.9/The Bull.
She effectively takes over for Tim Michaels, who was let go late last year after just a year.
The slot has been covered for the past seven months by Madison Reeves, who voicetracks from Birmingham. She will handle the night slot, effectively flipping with Ward.
Ward herself is familiar to folks on the Bull as the voice-tracked night jock out of Greensboro, N.C. In fact, she is the voicetracking queen, heard on at least 75 Clear Channel stations nationwide, according to her Wikipedia page.
(Clear Channel, which owns the Bull, relies heavily on out-of-town voicetracking as a cash-saving move.)
Ward, who grew up in Atlanta, returns to the city and will be live and local mid days while voicetracking her show on a Greensboro station. She will also be assistant music director for the Bull.
Lance Houston, the Bull's afternoon jock since the station debuted more than five years ago and former assistant music director, used to work in Atlanta but earlier this year became the program director for a country station in Baltimore while retaining his jock duties on the Bull via voicetracking.
The Bull is in a bullfight with Kicks 101.5. The two stations are locked in a virtual tie for listeners. In mid-days in June, Kicks drew a 4.2 share, tied for ninth. The Bull tied for 11th with a 4.1.