The show, which carries a similar spirit and panache as ABC's soap "Desperate Housewives" thanks to creator Marc Cherry, was originally a pilot for ABC but the broadcast network inexplicably didn't pick it up last year. So Lifetime smartly grabbed it and moved production to Atlanta to save a few bucks (though the show is supposed to be set in Los Angeles.)
The dramedy about a group of Latino maids opened modestly last month at 2 million viewers but has steadily built up audience as word of mouth spread. (And this despite the tacky "sexy maid" outfits the cast was forced to wear for the marketing campaign.)
Last night's episode drew a series high 2.9 million viewers, an impressive growth spurt for any show. And it has grown even more among younger viewers.
So even if Lifetime ends up retiring "Drop Dead Diva" after five seasons this year, it still has another metro Atlanta-based scripted program that could be around for years to come.