Michael Baisden and Cumulus Media couldn't come to terms for his popular syndicated show. So he is gone, locally, on Majic 107.5/97.5.
Cumulus has quickly found a replacement: Skip Murphy, starting Monday, April 1 at 3 p.m.
No, this is not an April Fool's Day joke. I have no idea who Skip Murphy is either.
Tim Davies, who runs Majic (which just had its best month ever in ratings last month, running a solid No. 2 behind V-103), said the deal came together so quickly, he hasn't had a chance to hear Murphy himself. Murphy works out of Dallas but does not appear to have a national footprint, save for subbing on occasion for Tom Joyner, heard locally on Cox Radio's Kiss 104.1, a rival to Majic. Murphy's syndication deal is a joint venture between Radio One's Reach Media (which runs Majic) and Atlanta-based Cumulus (which previously had the Baisden deal.)
According to a note sent to affiliates:
Murphy will team with Jasmine Sanders as co-host on the program featuring celebrity guests participating on a continuous basis. The Urban/R&B program will play hits from today, the 80’s and the 90’s.
Skip Murphy in the Afternoon will be upbeat, with humor, dishing on the latest trends, gossip and more. The music will provide the beat for an entertaining drive home. We will also begin testing more beloved and captivating personalities in the African American community in the entertainment category to be a part of the show.
The clock for Skip Murphy in the Afternoon as well as the satellite channel and automation will be identical to the Baisden show. There is nothing stations will need to do on their end to be ready for the show.
We are excited to have all our affiliates work with Cumulus and Reach Media on this project as we continue to bring quality programming to your markets that will drive ratings and revenue.
Here's the Murphy provided bio for him and Jasmine:
Skip Murphy is a radio veteran with over 30 years of broadcasting experience. His radio career began in his home town of Charlotte, N.C. After working as the morning man on WPEG in Charlotte, Murphy relocated to Dallas-Ft. Worth in 1993. Soon thereafter, he became the #1 rated morning show personality for over 10 consecutive years. Murphy has developed a formula for bringing together a top team of professionals to join him in the studio to produce a daily show that consistently remains fresh, entertaining and relatable to the listener.
Jasmine Sanders, seen nationwide on BET/Centric is co-host of the network’s show “Culturalist”, Jasmine has established herself as a prominent personality at New York’s WWFS 102.7 and also at WBLS, hosting the top-rated midday show. BET describes her as being known for her infectious personality and for her knack to make even the most private celebrities feel comfortable. She makes everyone, from listeners to guests feel like they're listening to a friend. As the recipient of various career achievement awards including named at the top of Girl’s Incorporated’s “Most Influential Women list. Jasmine Sanders is what’s hot today in radio.
‘Bachelorette’ Andi Dorfman and fiance Josh Murray, 'RHOA' stars Kenya Moore and Cynthia Bailey, attended opening night of Cirque Du Soleil's 'Amaluna' at the Big Top at Atlantic Station on October 3, 2014 in Atlanta.