For at least the sixth time out of 59 episodes, CBS has found an Atlanta company to focus on for "Undercover Boss": Rollins Inc., which operates pest control operator Orkin. The episode airs Friday, May 3 at 8 p.m..

John Wilson, president and chief operating officer, donned a gray beard and shaggy hair and got down and dirty with the bugs for the sake of reality TV.

"We have so many dedicated employees that do a great job for our customers," Wilson said in an interview this week. "This was an opportunity to get out and have them show off a little bit about what they do. I got to meet some terrific employees and some great customers."

Wilson said producers wanted him to look like Jeff Foxworthy. "I think I ended up more like Larry the Cable Guy," he mused.

Although he hasn't killed bugs in awhile, Orkin is in his blood. His dad was an Orkin man, too.

"If I made a mistake coming home from school and lay around," he said, "I'd get put to work on a termite truck."

As a young adult, Wilson first spent 18 years in the restaurant business but came back to Orkin in 1996 once he had a family and wanted more normal hours. He climbed the ranks within the company as a sales inspector, branch manager, region manager, division vice president, division president and president of Orkin before landing in his current role.

He taped the show at the end of March, traveling to Louisiana, Colorado Springs, Phoenix and Los Angeles over one week.  He avoided anywhere he'd run into a branch manager so the chances of being noticed would be less.

The show has had to go to greater lengths to hide the fact it's "Undercover Boss" as it runs through its fourth season. This time around, it created a fake TV show about people trying to win money to start their own business. Wilson opted for what he knew: wanting to open a restaurant as a dude named "Bob." CBS even hired a fake female host to throw the employees off the scent. Wilson didn't think anybody caught wind of what was going on at all.

Wilson said he did learn one thing about his 10,000 employee company that might have been tougher to ascertain from above: an initiative to push for new customers had caused some managers to focus more on newbies than existing customers. "We have to emphasize that our long-term customers are just as important," he said. "We want to really think through our communication message and how it gets out there."

He said working the lines now is different from 30 years ago because the chemicals are far less toxic and they try to work the borders of the house more than the interior to stop bugs. He also said termites are less common now, possibly because of more effective chemicals, but bed bugs are now more common. "They aren't going to kill anybody but they freak people out," he said.

This is the third time this season a metro Atlanta company has been a focal on the show. Here are the five other companies over four seasons:

- Hooters original air date: 2/14/10. Read my recap.

- Herschend Family Entertainment (which operates the amusement park portion of Stone Mountain) 3/28/10 Read what I wrote at the time.

- Popeyes 3/2/12 (somehow, I missed this one so I never wrote about it.)

- Cinnabon 11/16/12. Read my interview with the president.

- Moe's Southwest Grill 1/18/13. Welcome to my interview with the Moe's president here!