Tory Burch’s nieces to open holiday pop-up boutique in Atlanta


Tory Burch’s nieces to open holiday pop-up boutique in Atlanta

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Elizabeth Shrier
The nieces of designer Tory Burch launched Neely and Chloe more than a year ago.

Women’s brand Neely & Chloe is scheduled to open a holiday pop-up shop at the Westside Provisions District in November. 

The temporary boutique will carry women’s bags and shoes that were previously only available online, and which all retail under $300, according to a press release. It will also carry customizable wallets, keychains and cases.

Sisters Neely and Chloe Burch, the nieces of designer Tory Burch, launched the brand more than a year ago. They decided to open a shop at Westside Provisions after a successful stop there last summer during a cross-country tour in an Airstream that was converted into a store. 

Co-founder Chole Burch said Atlanta is full of “stylish, professional women.”

“Our minimal approach to design and democratic price points make for ready gifts — both for yourself and others,” she said in a statement.  

The store will be located in the 1,300-square-foot space next to Warby Parker. The shop will be open seven days a week from 10 a.m. to 9 p.m. through the holidays; an exact end date hasn’t been announced. 

Westside Provisions is located at 1198 Howell Mill Road.

This article has been updated. The store was scheduled to open Nov. 15, but the owners have had “a few delays in getting the doors open,” a spokeswoman said Monday. 

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