Your Guide to Visiting the World of Coca-Cola

From AJC story:

The World of Coca-Cola attraction opened in 2007 with a 20-acre complex just north of Centennial Olympic Park in downtown Atlanta.

The 92,000-square-foot space features several interactive exhibits detailing the history and mythology of Coca-Cola and allows visitors to get closer than ever before to the vault containing the 131-year-old secret formula that turns fizzy sugar water into the Real Thing.

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More than 25 million people have visited the World of Coca-Cola at its two locations in Atlanta. A must-visit location for anyone who loves the popular drink, touring the museum takes about 90 minutes, although some hard-core fans are known to spend hours inside.

Some quick history

The original World of Coca-Cola museum opened in 1990 in Underground Atlanta beneath a 30-foot high neon Coca-Cola sign. It remained in the shadow of the state Capitol, drawing some 9 million visitors, until 2007. The current museum is in Pemberton Place, a complex that includes the Georgia Aquarium and Center for Civil and Human Rights, just blocks from where John Pemberton created the original Coca-Cola formula in 1886.

The Bottle Works gives a behind-the-scenes look how the Real Thing is made

5 highlights of the World of Coca Cola

The tumbler door to the vault of Coca-Cola's secret formula

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The World of Coca-Cola is part of the Pemberton Place complex, just north of Centennial Olympic Park at 121 Baker Street NW in Atlanta. Parking is available at the official World of Coca‑Cola parking garage for $10 per vehicle per day. The entrance to the garage is near the stoplight on Ivan Allen Jr. Boulevard NW. It is also less than a 15-minute walk from the MARTA stations at Peachtree Center and the Dome.

When to go

The museum is closed on Thanksgiving Day, Christmas Day and for occasional private events. Generally, it opens at either 9 a.m. or 10 a.m. and remains open until 5 p.m. or 6 p.m. Doublecheck the hours online before you visit, or call 404-676-5151.


General admission tickets are $17 for adults (ages 13-64), $13 for children (ages 3-12) and $15 for seniors (ages 65+). Toddlers up to 2-years-old can enter free with a paying adult. Guided VIP tours are $32 per person (except toddlers who enter free with paying adults). Reduced rates are available for group purchases of 25 tickets or more. All active-duty and reserve members of the U.S. armed forces, as well as military retirees, can enter the museum for free. They also receive 10 percent off professional photo packages.